(Part II) Awaking Intellectual Property Awareness To Better Enhance Indonesia’s Creative Economy Industry


“Logic will only take you from A to 8, but imagination will take you everywhere” – Albert Einsten

After an enlightening explanation about the concept of Intellectual Property by Mr. Agung, an additional speaking about it by Mr. Ari was even better sharpen my understanding, as he further explained it in a less technical way. Mr.Ari is thriving in raising people awareness by actively socializing a pivotal role of Intellectual Property especially its contribution to rank up Indonesia’s economy GDP, mainly in creative economy industry; that in itself contributes in gaining the country’s PDB up to 642 million rupiah from national average percentage.

Mr. Ari mainly talked about Creative Common License in order to prevent plagiarism in any of Intellectual Property products the protection is made in a form a creativity license, which is widely known as Creative Common License; a global non-profit organization to empower the spreading and reusing of the creative contents by others by providing a legal law protection to the content’s owner (be it the content is in a form of a copyrights or industrial property right. With the CC license, it gives a legal ownership to any forms of creative contents or intellectual property protection. CC license offered a digital citizenship in a form of treaty to the IP holders to give them the rights they deserve over their IP products. In Indonesia, people barely aware of this regulation, thus Mr. Agung has been actively made an attempt to socialize about the important of it, he calls it “3si Campaign” (Creation, Protection, and Commercialization), its campaign purposes are to make people better understand the do’s and don’ts in intellectual Property Rights, the use of Creative Common License (look at the CC symbols from the picture below as a reference to know which contents is in public domain, which is everyone can use, quote or edit the content out of the owner permission — under the by attribution description, to the contents that is in private domain which strictly ruled, to reuse or share the contents, we need a permission from the owner) and the use of public domain.


source : judeumeh.files.wordpress.com

I got a chance to ask a question, my question is basically about censorship along with raising awareness in the important of IP, to be expected is a lot more new creative inventions, how, then, Indonesia’s government tackle this censorship issue that has became an unsolved debate, in order for the creative industry to be able to produce an original and authentic byproducts. Since the first speaker Mr.Agung, ealier told us that censorship can limit the creativity, he referred it to  Einsten popular saying, “Logic only take you from A to Z, but Imagination will take everywhere”, supposedly, imagination shouldn’t be limited, he uttered that this issue has been long became a serious concern especially to those who work in creative industry.

I, myself, partially agree with the notion, my agreement is simply because by censorshiping it will limit their creative thought, to further explore their mind — not to mention with the possibilities of emerging new creative inventions, be it the invention is in a form of a copyrights or industrial property rights, it will leave someone’s creative thoughts in their own jar of thought without giving a chance to actually actualize it, because of a mere reason that it is against censorship regulation. Given my question, mr. Agung’s answer basically, more or less the same as my agreement while Mr. Ari goes with my partial agreement, his disagreement because it is important to still consider certain points,  doesn’t necessarily limit the imagination but to set a guidelines, say “appropriateness” with it being cultural values, religion values, etc – which is, as well, become my disagreement. My question later on being picked up by Mr. Ari, as his two most favorite questions along with another and landed me a new book ^^. To wrap up in a short, I hope they keep on socializing their concern, to be expected to be held in my faculty in the future, simply because people need to know their rights, their creative rights.


(Part I) Awaking Intellectual Property Awareness To Better Enhance Indonesia’s Creative Economy Industry




Intellectual Property Protection = Creativity Protection = Devisa

Today, on November 26th 2015, another mind-enriching event I attended this month, is about the importance of intellectual property awareness in civitas academica as a means in enhacing people’s productivity in creative economy sector, by the theme itself, it was already prevailed my curiosity . The event is held by Direktori Inkubasi dan Inovasi Bisnis (DIIB) University of Indonesia ( @diibui ) and The Creative Economy Agency or BEKRAF (Badan Ekonomi Kreatif @BekrafID ). To let us know in a brief, Bekraf is a new running agency in governmental area, it is made to strategically develop Indonesia’s creative economy sector. The key note speakers are Agung Damar Sasongko, S.H, M.H as a representative from Direktoral Jenderal Hak Kekayaan Intelektual Kementerian Hukum dan Hak Asasi Manusia and Ari Juliano Gema as a representative from Bekraf.

Let me first spilled out my annoyance over 2 hours delayed, the event was supposed to start at 8 A.M, I find it bothersome and wasting time, even though later on, I kind of understand it, they probably wanted us to first study the materials –through the printed material and booklet while enjoying the belly-spoiling snack in the morning, come to think of it, it was actually a good trick to gather the audiences, because we – by we, I mean Indonesian, have this tendency to come late, but still 2 hours delayed is worth 10 pages of poetry reading to me. Aside from the delayed, the event is what I mean by the kind of event with ‘something more to offer’, they handed each of us a goodie back with catchy schedule check, stationary (eraser, pencil and pen – just when I need it, I have it for free, I’m afraid they are secretly a fortune teller), a booklet and printed materials, a snack – a yummy one, and at the end of the event the lunch was awaiting us outside – again, a slobbering one. A day is made.

Let’s get over the trivial preface and jump into the core part. The event is divided into two sections, the first speaker to have the floor is Mr. Agung, he introduced us the perks of intellectual property and creative economy industry in Indonesia, since the material is already printed, It was easier for us to catch up with his speaking. The crux of the speaking is more or less represented by the main theme. So, what is it intellectual property at the first place, it is the rights or legal ownership over one’s intellectual creativity to gain economic value from it. Intellectual Property itself divided into 2 main chunks:

  1. Copyrights
  2. Industrial property rights, with the sup-chunks being:
  • Industrial design;
  • Patent;
  • Trademark;
  • Layout design of integrated circuit;
  • Trade secret

In order to familiarize the scholars with the importance of intellectual property understanding in university, as being told by Mr.Agung, these five steps should be applied;

  1. Pro-intellectual property policy making in university, this is exceptionally significant for the university to have a policy about it, to give a clear guidelines or regulation regarding IP.
  2. Direct support from the head of university about the importance of having an intellectual property’s right for their creative products to the scholars. Conscious head of university about the significant of IP is needed, as a form of up-to-bottom consciousness, to create a uniform consciousness about the importance of IP.
  3. Continual and regular socialization regarding the issue (lack in IP understanding) – it can be held twice a year, in each of every faculty in university with different concept of socialization according to the faculty’s way of packaging it, since I suppose each faculties has a different outlook, if given a chance for my faculty to hold the event, since my faculty’s main concern is in the subject of culture and humanity (to be expected a future artist, be it musicians, filmmakers, writers, etc, is born here); work of art is no doubt the byproduct and music performances or bands, parades are the events annually held, so, the socialization can be integrated in it or made more informal or in a less academic or even party-like approach. This kind of varied approach based on the faculty disposition is especially important in order to familiarize the concept.
  4. A serious consideration in making intellectual property as one of compulsory course subject not only in law faculty but also being taught at all faculties, and as well in any scientific activity. It is important, because we need to have an understanding of our rights – which I believe, most of us is unaware of this, in any of our intellectual byproducts, be it industrial property rights or copyrights; in Research and Education the term comes out in a form of an academic publication, thesis or dissertation, scientific research, seminar or workshop overview, literature and audio-visual, in order to prevent us from any form of plagiarism.
  5. Provide a facility to protect and register the scholar’s IP through IP management in university – thus, continual socialization is important in order to give the ease for the students to get the excess to the facility.